Building Consumer Confidence in a Skeptical Marketplace
This cheat sheet includes:
Trust factors driving consumer decisions in 2025
Why traditional differentiation strategies no longer work
How third-party validation accelerates the trust-building timeline
Actionable strategies to implement the trust advantage for your brand
Fill out this short form to instantly receive your download!
Trusted By Consumers Everywhere
The consumer landscape has changed. Today's families are overwhelmed by choices and skeptical of marketing claims. They're searching for authentic validation from real consumers before making purchasing decisions that impact their household.
That's where we step in.
The Parent Tested Parent Approved certification is the gold standard of family validation across all product categories. As the at-a-glance symbol of trust, we transform how consumers see your brand at the moment of decision.
"Working with PTPA is a game-changer for any brand and emphasizes the undeniable power of connecting with families."
"We're so honored to have been selected multiple years in a row, and we love being a trusted part of homes across the country."
"Brands that earn the Parent Tested Parent Approved certification are among the elite. We are honored to be part of the program."
